Designing a human-centered fintech platform at Bank of America

Fiserv
interaction design and data visualization for a fintech platform

Currently I work as a Sr. UX Design Lead at Fiserv, one of the world's largest payment processors with numerous Fortune 100 clients. I lead the user experience design of an enterprise level fintech data cloud application that features interactive data visualizations. My process is based on the design thinking methodology. I guide interns and junior designers. I participate in the creation of the department's design system and accessibility initiative.

Result

I used the latest data visualization techniques to design interactions that are efficient and dynamic to support presenting advanced analytics data which led to outstanding reviews and became a blueprint for a data visualization design system. I can't post screenshots because of the NDA.

Challenge

Present the analytics in efficient, user-friendly way to busy executives.

Design Process

I had the great opportunity to join the data cloud project at the beginning while the team was forming and the ideas brewing. New projects require going the extra mile to keep up with the fast pace while testing the latest innovations to deliver effective customer experience. This application required me to dive deep into interactivity, data visualization and accessibility. I gladly took the challenge since I feel strongly about inclusivity. I want to ensure that the interactive data visualizations are innovative and designed with accessibility in mind from the ground up. I augmented my hands-on experience with solid research. I developed the UX strategy, led the usability research efforts and facilitated design studio sessions.

I do iterative wireframing and storyboarding to ensure the team members are on the same page in regards to the interface. Afterwards, I create mockups to flesh out the various interaction options and discuss them with the stakeholders. I create interactive prototypes in Figma, and guide the developers to implement the designs.

UX process - storyboarding session

Design Studio

This is the first fully remote job I've had -- from the interviews through product launches, the process is going smoothly thanks to frequent messaging and video conferencing. I led fully remote Design Studio workshops where ideas were born and nurtured by cross-functional teams. We did Affinity Mapping, Journey Mapping, sketching and storyboarding sessions with the help of the flying pencils on the FigJam whiteboard. Recently, we started going back to the office and now we can incorporate the richness of the face-t-face interactions. Whether on-line and in-person, the time spent in Design Studio payed big-time dividend in establishing common ground, generating and prioritizing promising ideas.

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Copyright 2021 Lubina Bogoeva. All rights reserved.

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Designing a human-centered fintech platform at Bank of America
UX process - storyboarding session
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Designing a human-centered fintech platform at Bank of America
UX process - storyboarding session
sketching
Designing a human-centered fintech platform at Bank of America
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