Lubina Bogoeva - UX Design Lead, a creator of user-focused applications that deliver results
Lubina Bogoeva, Sr User Experience Designer

About Me

I am a Senior User Experience Designer with over 12 years experience with creatively translating business goals into user-centered digital products. I always strive to make aesthetics and functionality work together to ensure success. I currently work as a Sr. UX Design Lead at Fiserv where I drive the user experience design of a fintech data cloud suite of applications. Prior to that, I was at Bank of America where I designed a cutting-edge data science platform. I recently completed Human-Computer Interaction design course at MIT to deepen my knowledge. I realize how much my success as a designer was due to the incredible resources and support of the design community. As a way to give back, I became a co-chair of the UXPA  New Jersey chapter, where I organize and occasionally speak at educational events. I'm also an advisor for the MBS Externship program at Rutgers.

Portfolio

Growing a biotech through user-friendly web presence at Thermo Fisher Scientific


POINTS GROUP

elevating the user experience

of a legal portal

More

The UX Process

I use the Design Thinking process to create user centered designs - placing the users needs first, basing my decisions on the best practices and the latest research in the field of user experience. I believe that meeting the customers' needs is a journey not a destination since they constantly evolve. I did Design Thinking training with IDEO. I also completed the IBM's Enterprise Design Thinking Practitioner program.

I've done several presentations on the user experience principles to corporate leaders, business owners as well as aspiring designers, most recently at the UX Professionals Association meeting in Princeton University.

Design thinking chart

Resume

 

I'm a Senior UX Design Lead who helps companies achieve result through user-centered methodology. I advocate for the user and translate business objectives into user friendly websites where form and function work together to drive measurable results. I recently completed Human-Computer Interaction coursework at MIT which deepened my understanding of cognition in relation to designing interactions. Partnering with business owners and managers made me aware of how important design is to the company's growth. My background in graphic design ensures that the layout, colors, typography and imagery actively contribute to a meaningful user experience. I have extensive experience with the Figma, UserZoom and the Adobe Creative Cloud design applications.

Companies that I have worked for

Let's Connect

Does your team need a seasoned UX design leader? Was your project due yesterday?
Please email me at Lubina@Lubina.com

Lubina@Lubina.com

Copyright 2021 Lubina Bogoeva. All rights reserved.

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Lubina Bogoeva - UX Design Lead, a creator of user-focused applications that deliver results
Lubina Bogoeva, Sr User Experience Designer
Designing a human-centered fintech platform at Bank of America
Growing a biotech through user-friendly web presence at Thermo Fisher Scientific
Elevating the user experience of a legal portal at the Points Group marketing agency
Academic advisor for the university's MBS program
Design thinking chart
Companies that I have worked for
Lubina@Lubina.com
Lubina Bogoeva - UX Design Lead, a creator of user-focused applications that deliver results
Lubina Bogoeva, Sr User Experience Designer
Designing a human-centered fintech platform at Bank of America
Growing a biotech through user-friendly web presence at Thermo Fisher Scientific
Elevating the user experience of a legal portal at the Points Group marketing agency
Academic advisor for the university's MBS program
Design thinking chart
Companies that I have worked for
Lubina@Lubina.com
Lubina Bogoeva - UX Design Lead, a creator of user-focused applications that deliver results
Lubina Bogoeva, Sr User Experience Designer
Designing a human-centered fintech platform at Bank of America Growing a biotech through user-friendly web presence at Thermo Fisher Scientific Elevating the user experience of a legal portal at the Points Group marketing agency Academic advisor for the university's MBS program
Design thinking chart
Companies that I have worked for
Lubina@Lubina.com