I am a Senior User Experience Designer with over 12 years experience with creatively translating business goals into user-centered digital products. I always strive to make aesthetics and functionality work together to ensure success. I currently work as a Sr. UX Design Lead at Fiserv where I drive the user experience design of a fintech data cloud suite of applications. Prior to that, I was at Bank of America where I designed a cutting-edge data science platform. I recently completed Human-Computer Interaction design course at MIT to deepen my knowledge. I realize how much my success as a designer was due to the incredible resources and support of the design community. As a way to give back, I became a co-chair of the UXPA New Jersey chapter, where I organize and occasionally speak at educational events. I'm also an advisor for the MBS Externship program at Rutgers.
I use the Design Thinking process to create user centered designs - placing the users needs first, basing my decisions on the best practices and the latest research in the field of user experience. I believe that meeting the customers' needs is a journey not a destination since they constantly evolve. I did Design Thinking training with IDEO. I also completed the IBM's Enterprise Design Thinking Practitioner program.
I've done several presentations on the user experience principles to corporate leaders, business owners as well as aspiring designers, most recently at the UX Professionals Association meeting in Princeton University.
I'm a Senior UX Design Lead who helps companies achieve result through user-centered methodology. I advocate for the user and translate business objectives into user friendly websites where form and function work together to drive measurable results. I recently completed Human-Computer Interaction coursework at MIT which deepened my understanding of cognition in relation to designing interactions. Partnering with business owners and managers made me aware of how important design is to the company's growth. My background in graphic design ensures that the layout, colors, typography and imagery actively contribute to a meaningful user experience. I have extensive experience with the Figma, UserZoom and the Adobe Creative Cloud design applications.